Live broadcasting has gained prominence in recent times, thanks to the ever-changing technology world. Today, you can reach millions of people live on various platforms such as Twitter, Periscope, Facebook, Youtube and much more. Events are now more interesting, enabling people who can’t make it to the venue to still join via live stream.
Numbers never lie. It is estimated that 9.5 million people (approximately 12% of total viewership), watched the first Clinton-Trump presidential debate through live streaming sites, especially Youtube, Facebook and Twitter. During the second debate, the figure jumped to 27%. Today, you can stream any event live; church services, corporate function, sporting activities, political rallies, wedding, birthday parties, name it.
The Power of Social Media
The rise in live video broadcasting has seen a reduction in TV viewership. The penetration of smartphones has been steady, with no signs of a drop in demand. Currently, there are more than 2.56 billion active mobile social media users. The fact that people are able to view and participate in an event without their physical presence makes live video broadcasting a sure way to increase audiences. All that is needed is a smart device and a reliable internet connectivity. The adoption has been rapid, thanks to the current tech-savvy generation.
[ Read: Advertise Your Pre-Planned Live Streaming Event On Social Media ]
Convenience
Broadcast live stream is convenient both for the host as well as the audience. Today, a smartphone is all you need to stream a live event. The audience only requires an internet enabled device to watch from any part of the world. For better quality live streams, corporate entities, celebrities and even individuals are investing in products such as Freedocast, which allows simultaneous streaming on multiple platforms, especially Periscope, Twitter, YouTube, Facebook, and much more. Using such innovative solutions broaden your reach and increase viewership, straight from a single device.
Ad-free
YouTube is the world’s video sharing platform. However, most videos have been monetized and therefore ads keep interrupting your viewership. You can now forget all that because, as a host of a live video broadcasting, you own the rights to the content. This means that your viewers will not be interrupted during the event by annoying ads. This ensures that the messaging is delivered as intended.
[ Read: Reasons Why People Are Interested In Live Streaming ]
Finally, the fact that viewers of a live broadcast can directly interact with the host and other viewers on social media means that everyone is involved. This enables you to get instant feedback, which you can use to improve your future broadcasts and/or events. Broadcasting live video stream is indeed the future of streaming.
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